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Thursday, September 10
 

9:45am PDT

Sound Like Yourself: Using Your Voice Across Audio and Video
Thursday September 10, 2026 9:45am - 10:45am PDT
In this session, we’ll break down what actually makes voices engaging, and why sounding natural takes skill. You’ll explore the difference between voice and speech, how writing choices affect delivery and how small shifts in pacing, pitch and emphasis can change how your reporting lands. We’ll listen closely, try short, practical exercises, and talk about how to self-diagnose what’s working — and what’s getting in the way of an engaging delivery.
This is not about adopting a “broadcaster voice” or flattening or losing an accent. It’s about developing vocal expression that supports your journalism and respects the listener’s ear. You’ll leave with: a clearer understanding of what audiences respond to — and why; tools for sounding more conversational, confident, and engaged; a stronger sense of how writing and voicing work together; and simple techniques you can use immediately to improve your delivery.


Speakers
avatar for George Bodarky

George Bodarky

Reporter Trainer, National Public Radio
George Bodarky is a reporter trainer on the NPR Training team. Before joining NPR, he served as the Community Partnerships & Training Editor at WNYC, where he built a comprehensive newsroom training program and coached scores of reporters, hosts, editors, and producers on voicing... Read More →
Thursday September 10, 2026 9:45am - 10:45am PDT
Seacliff B

11:00am PDT

Covering A Divided Nation: Lessons from Black and Brown Media
Thursday September 10, 2026 11:00am - 12:00pm PDT
As we head into a high-stakes midterm election season, community journalists are bridging the gaps across ideological, geographical, and cultural divides for voters nationwide. This comes as the national discourse remains polarized more than ever before. This session brings together a group who are not just seeing America's divisions in their nuanced, ground-level reporting, but working to comprehend, document and advance understanding of them ahead of and during the 2026 election. This panel will discuss how to thoughtfully cover elections through a cultural lens. Each panelist also brings a unique perspective shaped by the challenges and resilience of the communities they cover.
Speakers
avatar for Da'Shaun Harrison

Da'Shaun Harrison

Executive Director, Development, Scalawag

avatar for Sonali Kohli

Sonali Kohli

Senior Recruiter, URL Media
Sonali Kohli (she/her) is the author of the young adult nonfiction book Don’t Wait: Three Girls Who Fought for Change and Won, which was published in June 2024 by Beacon Press. Don't Wait follows the stories of three young women activists of color fighting for some of today’s... Read More →
avatar for Anajana Nagarajan-Butaney

Anajana Nagarajan-Butaney

Journalist, India Currents
Anjana Nagarajan-Butaney is a journalist at India Currents and Founder/Producer at desicollective.media where she reports on the South Asians diaspora, covering the social and cultural impact of issues like immigration, health, social justice, politics, census, elections, technology... Read More →
avatar for Mariana Duran Flores

Mariana Duran Flores

Reporter, El Tecolote
Mariana Duran is a bilingual reporter based in San Francisco. She covers the city’s Latino communities, focusing on immigration, health, culture, housing and affordability.
Thursday September 10, 2026 11:00am - 12:00pm PDT
Seacliff B

3:00pm PDT

Expanding the Frame: Including Trans and Gender-Expansive Communities in Your Coverage
Thursday September 10, 2026 3:00pm - 4:00pm PDT
Trans people and communities are at the center of a fierce political debate, legislative attacks and widespread misinformation. As coverage of trans communities influences both policy and public perception, accuracy and care in reporting are critical across beats and not only during moments of controversy. Informed by data and established standards for trans-inclusive coverage, this panel will explore concrete opportunities for journalists to more thoughtfully integrate trans and gender-expansive sources into their work across beats and styles, including investigations, breaking news, features and multimedia. Panelists will discuss best practices for interviewing, sourcing and language use, offering guidance that supports accurate, ethical and context-rich reporting. Participants will leave with practical strategies, clearer editorial context and story ideas that expand their reporting while better reflecting the full range of communities affected by today’s news.
Speakers
avatar for K Petrin

K Petrin

Data & graphics reporter, Civic News Company & Trans Journalists Association

avatar for Drew Costley

Drew Costley

Assistant Managing Editor, Verite News
Veteran journalist Drew Costley (she/her/hers or they/them/theirs) first joined Verite News to cover a variety of topics with a focus on health, climate and environmental inequity. Before coming to Verite, they reported on climate and environmental justice, health inequities, science... Read More →
avatar for Jireh Deng

Jireh Deng

Weekend Reporter, Oregon Public Broadcasting
Jireh Deng is an award-winning multimedia storyteller born and raised in the San Gabriel Valley of Los Angeles.

They previously were a breaking news fellow at the Los Angeles Times. Most recently, they finished a fellowship at Business Insider’s economics team and a fellowship at LA Public Press through UC Berkeley’s California Local News Fellowship. This fall, they will be reporting for... Read More →
avatar for Lex McMenamin

Lex McMenamin

Movement Building Reporter, The Guardian US
Lex McMenamin reports on protest movements and community organizing for the Guardian US, based in New York. Previously, they were the politics editor at Teen Vogue. They are an American Society of Magazine Editors (ASME) and GLAAD Award nominee, and a member of the Trans Journalists... Read More →
Thursday September 10, 2026 3:00pm - 4:00pm PDT
Seacliff B

4:15pm PDT

PRSA Presents Connecting Comms and Journalism: Advancing Accurate Representation in Media
Thursday September 10, 2026 4:15pm - 5:15pm PDT
This panel explores how journalists and communication professionals can work together to foster accurate, inclusive and responsible representation of LGBTQ+ and other diverse communities. Through discussions on storytelling, media narratives and communication strategies, panelists will share best practices for amplifying diverse voices, combating misinformation and strengthening public understanding in an evolving media landscape.

Speakers
avatar for Curtis Sparrer

Curtis Sparrer

Principal and Co-founder, Bospar PR
Curtis Sparrer is a principal and co-founder of Bospar PR, the PR agency of record for SF Pride. He has represented brands like PayPal, Tetris and the alien hunters of the SETI Institute. He is the president of the San Francisco Press Club and a member of the leadership team of AI... Read More →
avatar for Heide Harrell

Heide Harrell

Heide Harrell, M.A., APR, is Director of Communications for Central Arkansas Water, serving nearly 500,000 residents across eight counties. With more than 20 years of experience, she has held numerous leadership roles within PRSA, including Board member, Secretary, and Senior Counsel... Read More →
avatar for Matt Marcial

Matt Marcial

CEO, PRSA
Matt Marcial is a dynamic executive with a track record of driving growth and innovation for trade and professional membership associations. As CEO for PRSA, he works to support the professionals who shape how organizations communicate with the world. In addition to earning his MBA... Read More →
Sponsors
Thursday September 10, 2026 4:15pm - 5:15pm PDT
Seacliff B
 
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