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PRSA Presents Connecting Comms and Journalism: Advancing Accurate Representation in Media
Thursday September 10, 2026 4:15pm - 5:15pm PDT
Seacliff B
This panel explores how journalists and communication professionals can work together to foster accurate, inclusive and responsible representation of LGBTQ+ and other diverse communities. Through discussions on storytelling, media narratives and communication strategies, panelists will share best practices for amplifying diverse voices, combating misinformation and strengthening public understanding in an evolving media landscape.

Speakers
avatar for Curtis Sparrer

Curtis Sparrer

Principal and Co-founder, Bospar PR
Curtis Sparrer is a principal and co-founder of Bospar PR, the PR agency of record for SF Pride. He has represented brands like PayPal, Tetris and the alien hunters of the SETI Institute. He is the president of the San Francisco Press Club and a member of the leadership team of AI... Read More →
avatar for Heide Harrell

Heide Harrell

Heide Harrell, M.A., APR, is Director of Communications for Central Arkansas Water, serving nearly 500,000 residents across eight counties. With more than 20 years of experience, she has held numerous leadership roles within PRSA, including Board member, Secretary, and Senior Counsel... Read More →
avatar for Matt Marcial

Matt Marcial

CEO, PRSA
Matt Marcial is a dynamic executive with a track record of driving growth and innovation for trade and professional membership associations. As CEO for PRSA, he works to support the professionals who shape how organizations communicate with the world. In addition to earning his MBA... Read More →
Sponsors
avatar for Public Relations Society of America
Thursday September 10, 2026 4:15pm - 5:15pm PDT
Seacliff B
  Breakout Session

Attendees (3)


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