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Venue: Seacliff B clear filter
Thursday, September 10
 

9:45am PDT

Sound Like Yourself: Using Your Voice Across Audio and Video
Thursday September 10, 2026 9:45am - 10:45am PDT
In this session, we’ll break down what actually makes voices engaging, and why sounding natural takes skill. You’ll explore the difference between voice and speech, how writing choices affect delivery and how small shifts in pacing, pitch and emphasis can change how your reporting lands. We’ll listen closely, try short, practical exercises, and talk about how to self-diagnose what’s working — and what’s getting in the way of an engaging delivery.
This is not about adopting a “broadcaster voice” or flattening or losing an accent. It’s about developing vocal expression that supports your journalism and respects the listener’s ear. You’ll leave with: a clearer understanding of what audiences respond to — and why; tools for sounding more conversational, confident, and engaged; a stronger sense of how writing and voicing work together; and simple techniques you can use immediately to improve your delivery.


Speakers
avatar for George Bodarky

George Bodarky

Reporter Trainer, National Public Radio
George Bodarky is a reporter trainer on the NPR Training team. Before joining NPR, he served as the Community Partnerships & Training Editor at WNYC, where he built a comprehensive newsroom training program and coached scores of reporters, hosts, editors, and producers on voicing... Read More →
Thursday September 10, 2026 9:45am - 10:45am PDT
Seacliff B

11:00am PDT

Covering A Divided Nation: Lessons from Black and Brown Media
Thursday September 10, 2026 11:00am - 12:00pm PDT
As we head into a high-stakes midterm election season, community journalists are bridging the gaps across ideological, geographical, and cultural divides for voters nationwide. This comes as the national discourse remains polarized more than ever before. This session brings together a group who are not just seeing America's divisions in their nuanced, ground-level reporting, but working to comprehend, document and advance understanding of them ahead of and during the 2026 election. This panel will discuss how to thoughtfully cover elections through a cultural lens. Each panelist also brings a unique perspective shaped by the challenges and resilience of the communities they cover.
Speakers
avatar for Da'Shaun Harrison

Da'Shaun Harrison

Executive Director, Development, Scalawag

avatar for Sonali Kohli

Sonali Kohli

Senior Recruiter, URL Media
Sonali Kohli (she/her) is the author of the young adult nonfiction book Don’t Wait: Three Girls Who Fought for Change and Won, which was published in June 2024 by Beacon Press. Don't Wait follows the stories of three young women activists of color fighting for some of today’s... Read More →
avatar for Anajana Nagarajan-Butaney

Anajana Nagarajan-Butaney

Journalist, India Currents
Anjana Nagarajan-Butaney is a journalist at India Currents and Founder/Producer at desicollective.media where she reports on the South Asians diaspora, covering the social and cultural impact of issues like immigration, health, social justice, politics, census, elections, technology... Read More →
avatar for Mariana Duran Flores

Mariana Duran Flores

Reporter, El Tecolote
Mariana Duran is a bilingual reporter based in San Francisco. She covers the city’s Latino communities, focusing on immigration, health, culture, housing and affordability.
Thursday September 10, 2026 11:00am - 12:00pm PDT
Seacliff B

3:00pm PDT

Expanding the Frame: Including Trans and Gender-Expansive Communities in Your Coverage
Thursday September 10, 2026 3:00pm - 4:00pm PDT
Trans people and communities are at the center of a fierce political debate, legislative attacks and widespread misinformation. As coverage of trans communities influences both policy and public perception, accuracy and care in reporting are critical across beats and not only during moments of controversy. Informed by data and established standards for trans-inclusive coverage, this panel will explore concrete opportunities for journalists to more thoughtfully integrate trans and gender-expansive sources into their work across beats and styles, including investigations, breaking news, features and multimedia. Panelists will discuss best practices for interviewing, sourcing and language use, offering guidance that supports accurate, ethical and context-rich reporting. Participants will leave with practical strategies, clearer editorial context and story ideas that expand their reporting while better reflecting the full range of communities affected by today’s news.
Speakers
avatar for K Petrin

K Petrin

Data & graphics reporter, Civic News Company & Trans Journalists Association

avatar for Drew Costley

Drew Costley

Assistant Managing Editor, Verite News
Veteran journalist Drew Costley (she/her/hers or they/them/theirs) first joined Verite News to cover a variety of topics with a focus on health, climate and environmental inequity. Before coming to Verite, they reported on climate and environmental justice, health inequities, science... Read More →
avatar for Jireh Deng

Jireh Deng

Weekend Reporter, Oregon Public Broadcasting
Jireh Deng is an award-winning multimedia storyteller born and raised in the San Gabriel Valley of Los Angeles.

They previously were a breaking news fellow at the Los Angeles Times. Most recently, they finished a fellowship at Business Insider’s economics team and a fellowship at LA Public Press through UC Berkeley’s California Local News Fellowship. This fall, they will be reporting for... Read More →
avatar for Lex McMenamin

Lex McMenamin

Movement Building Reporter, The Guardian US
Lex McMenamin reports on protest movements and community organizing for the Guardian US, based in New York. Previously, they were the politics editor at Teen Vogue. They are an American Society of Magazine Editors (ASME) and GLAAD Award nominee, and a member of the Trans Journalists... Read More →
Thursday September 10, 2026 3:00pm - 4:00pm PDT
Seacliff B

4:15pm PDT

PRSA Presents Connecting Comms and Journalism: Advancing Accurate Representation in Media
Thursday September 10, 2026 4:15pm - 5:15pm PDT
This panel explores how journalists and communication professionals can work together to foster accurate, inclusive and responsible representation of LGBTQ+ and other diverse communities. Through discussions on storytelling, media narratives and communication strategies, panelists will share best practices for amplifying diverse voices, combating misinformation and strengthening public understanding in an evolving media landscape.

Speakers
avatar for Curtis Sparrer

Curtis Sparrer

Principal and Co-founder, Bospar PR
Curtis Sparrer is a principal and co-founder of Bospar PR, the PR agency of record for SF Pride. He has represented brands like PayPal, Tetris and the alien hunters of the SETI Institute. He is the president of the San Francisco Press Club and a member of the leadership team of AI... Read More →
avatar for Heide Harrell

Heide Harrell

Heide Harrell, M.A., APR, is Director of Communications for Central Arkansas Water, serving nearly 500,000 residents across eight counties. With more than 20 years of experience, she has held numerous leadership roles within PRSA, including Board member, Secretary, and Senior Counsel... Read More →
avatar for Matt Marcial

Matt Marcial

CEO, PRSA
Matt Marcial is a dynamic executive with a track record of driving growth and innovation for trade and professional membership associations. As CEO for PRSA, he works to support the professionals who shape how organizations communicate with the world. In addition to earning his MBA... Read More →
Sponsors
Thursday September 10, 2026 4:15pm - 5:15pm PDT
Seacliff B
 
Friday, September 11
 

9:30am PDT

Ripped from the Headlines: A Fireside Chat with LGBTQ+ Documentary Filmmakers
Friday September 11, 2026 9:30am - 10:30am PDT
It might be a news story that seems stranger than fiction or one that hits close to home. Queer and trans documentary filmmakers have been on the frontlines across America, diving deeper into the “ripped from the headlines” stories that feel too important to ignore. In this session, hear from industry leaders and documentary filmmakers who found inspiration from the news to craft films that zoom in on some of the most pressing issues facing LGBTQ+ people today. Using their films as case studies, attendees will see firsthand how these creatives found their story and got their projects made. This panel is perfect for any journalist interested in learning how to work with filmmakers to expand on their stories, or who wants to learn how they can create their own documentaries.
Speakers
avatar for Meg Shutzer

Meg Shutzer

Senior Editor, Mission Local
Meg Shutzer is an award-winning documentary filmmaker, investigative reporter and senior editor at Mission Local, a nonprofit newsroom in San Francisco. Meg’s documentaries have screened on five continents and won numerous awards at film festivals. Their most recent investigation... Read More →
avatar for Hansen Bursic

Hansen Bursic

Founder & Filmmaker, Hansen Bursic Film
Hansen Bursic is an award-winning documentary filmmaker, journalist, and the President of the NLGJA Los Angeles Chapter. He broke into nonfiction directing documentaries in Pennsylvania with local advocacy organizations helping battle some of the first explicitly anti-transgender... Read More →
avatar for LaTajh Weaver

LaTajh Weaver

Producer / Director, Freelance Filmmaker
LaTajh Simmons-Weaver is a screenwriter, director, and producer from Oakland, CA. They were named one of Filmmaker Magazine’s 25 New Faces of Independent Film.

Their work blends humor, imagination, and irony to explore overlooked stories within Black Queer dynamics. They have produced commissioned films for The Guardian, the Museum of African Diaspora, and the San Francisco Queer Arts Foundation.  In 2025, Weaver had two films premiere... Read More →
Friday September 11, 2026 9:30am - 10:30am PDT
Seacliff B

3:30pm PDT

Navigating a Career in Broadcast and Advocating for Yourself
Friday September 11, 2026 3:30pm - 4:30pm PDT
Leading industry professionals will share their experiences and advice, empowering you to negotiate with your employer and address workplace concerns throughout your career.  This panel, made up of SAG-AFTRA members currently working as media professionals will discuss their careers, give guidance and answer questions from the audience. This panel will cover: the media landscape and getting your first job; addressing difficult issues and advocating for a better work environment; and the important role of mentorship and networking in the field of broadcast.
Sponsors
Friday September 11, 2026 3:30pm - 4:30pm PDT
Seacliff B

4:45pm PDT

How CBS News Bay Area (KPIX) and CBS News 24/7 Are Reinventing Broadcast
Friday September 11, 2026 4:45pm - 5:45pm PDT
This panel examines how a local station’s virtual studio and a national streaming network now operate as one news model.  CBS News Bay Area adopted AR/VR technology, with its anchors now contributing to CBS News 24/7, the network's national streaming service, blurring the line between a regional newsroom and a 24-hour national broadcast operation. Using one virtual studio for both local broadcasts and continuous streaming, raises real production questions about pacing, graphics, talent direction, staffing, and workflow when using the same set to effectively serve both platforms.  Panelists will discuss using a virtual set for both local weather and national news and what it signals for future local-to-national broadcast integration.
Friday September 11, 2026 4:45pm - 5:45pm PDT
Seacliff B
 
Saturday, September 12
 

9:00am PDT

How to Speak Red State
Saturday September 12, 2026 9:00am - 10:00am PDT
What's it like to be a queer journalist in a red state? How do you engage with people who are the polar opposite of who you are? How do you ensure a fair and balanced report when the policy proposals also impact you? Let's have a conversation with LGBTQ+ journalists in the "flyover" and red states about navigating the complexities and intersectionalities that come with being an LGBTQ+ journalist in those states. 
Saturday September 12, 2026 9:00am - 10:00am PDT
Seacliff B

2:45pm PDT

What in the L? Reclaiming the Word “Lesbian”
Saturday September 12, 2026 2:45pm - 3:45pm PDT
Queer women face persistent erasure in media and culture, misrepresentation and stereotypes, and a lack of spaces specifically celebrating queer women. How can we reclaim the L in LGBTQ+ media while still being inclusive. 
Speakers
avatar for Sunny Leerasanthanah

Sunny Leerasanthanah

Director of Communications and Engagement, The Curve Foundation
Sunny Leerasanthanah is the Director of Communications and Engagement at The Curve Foundation, where they amplify the organization's mission to develop intergenerational programming for LGBTQ+ women and nonbinary people. Previously, Sunny worked at the arts and culture consulting... Read More →
avatar for Franco Stevens

Franco Stevens

Founder, The Curve Foundation
Franco Stevens (She/They) is a pioneering figure in queer women’s media, best known for founding Curve magazine, the world's most successful lesbian magazine. Created in 1991, Curve became a crucial space for raising lesbian visibility, connecting the LGBTQ+ community, and breaking... Read More →
avatar for Laila AnnMarie Stevens

Laila AnnMarie Stevens

Freelance Photojournalist, The Curve Foundation
Starting with The New York Times Metropolitan Section at just 20 years old, Stevens has since become a frequent contributor — first covering a Brooklyn protest titled "State of Emergency" for Trans Youth, and earning two International A1 covers and two Metropolitan A1 covers before... Read More →
Saturday September 12, 2026 2:45pm - 3:45pm PDT
Seacliff B

4:00pm PDT

The Future of Queer & Trans Media
Saturday September 12, 2026 4:00pm - 5:00pm PDT
Media is at a critical inflection point. As legacy and mainstream outlets decline ― in readership, trust, funding and support for marginalized populations ― progressive media makers are using emergent strategies to shape the future of storytelling. Among these innovative methods of storytelling, a unifying vision has emerged: in the future, marginalized communities will maintain agency over our own narratives.  This panel will feature four trans and nonbinary thought leaders, from journalists to authors to community organizers, articulating possible pathways for building the media future we deserve. Participants will leave the session with ideas for how to integrate this vision in their current newsrooms, and inspiration for building their own media initiatives. Attendees will gain an understanding of movement journalism and the frameworks for establishing media co-ops and zines. They will also network with other media makers who share similar goals, increasing their ability to accomplish them.
Speakers
avatar for Salgu Wissmath

Salgu Wissmath

Photojournalist, PressOn Freedomways Fellow
Salgu Wissmath (they/them) is a nonbinary Korean American documentary photographer based in San Antonio, TX and Sacramento, CA. Their photo essays and videos explore the intersections of mental health, queer identity, and faith from a conceptual documentary approach. They specialize... Read More →
avatar for Soleil Ho

Soleil Ho

Worker Owner, COYOTE Media Collective
Soleil Ho is a co-founder of COYOTE, a worker-owned digital alt weekly for the Bay Area.
avatar for Kit O'Connell

Kit O'Connell

Freelance Journalist
Kit O'Connell is a freelance journalist from Austin, Texas who focuses on the LGBTQ+ community and their rights. As the former digital editor of the Texas Observer, their work was nominated for a GLAAD Media Award and a National Magazine Award. They currently create Big & Bright... Read More →
Saturday September 12, 2026 4:00pm - 5:00pm PDT
Seacliff B
 
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