About me
Claudio Cabrera is a media executive and audience strategy leader at The Athletic, where he serves as Vice President of Newsroom Strategy and Audience. He works with editorial and growth teams to help increase readership, improve how journalism is distributed, and strengthen engagement across digital platforms. His role focuses on connecting reporting with audiences through social media, search, newsletters, and other distribution channels.
Before joining The Athletic in 2022, Cabrera worked at The New York Times for nearly six years. There, he held roles focused on audience development and digital strategy. He helped newsrooms understand how readers find and interact with content online and supported efforts to grow digital reach and subscriptions. His work contributed to broader efforts at the Times to adapt to changing audience habits and platforms.
Earlier in his career, Cabrera also worked in newsroom and media roles that centered on digital growth and audience engagement. Over time, he became known for helping editorial teams think more strategically about how journalism performs online without losing focus on quality reporting.
He is a frequent speaker at journalism and media industry events, where he talks about audience development, newsroom strategy, and digital publishing. He often focuses on practical ways news organizations can better understand their audiences and improve how content is shared and discovered.
